You can do it, who is gonna help?
Today's business market is cut throat on all sides and angles. Marketing strategies are put into place to sell the customer and to distinguish one brand as being superior to the other. With the boom of online business and the fraud that is associated with it, peope have become weary about buying from anyone whether it be a walk in shop or a one man operation across the globe in a far away land. Not only is a company fighting to outdo their competitors, but they are also spending millions to gain trust with the customer - a task that is becoming more and more difficult to do.
Let's take a look at the recent bank failure Indymac and their slogan "You can count on us". When the bank reported it's problems, who was to expect it? Those who had more than $100,000 in their account weren't insured so can you really count on a company in which you are only your account number? This is just one example.
When I go into the well known hardware store that claims "I can do it and they can help", I find no one around to help me or people bombarding me when I don't need assistance. Once I finally get someone to help me, I usually know more about what I'm dealing with than their "trained professionals" on staff. So can I really do it? Yeah, by myself.
Every day I see commercials paid by companies that to me, seem to be covering up their true identity. I was a Sprint customer for 8 years and I had terrible service. I dreaded calling customer service but times arose when it was inevitable. When I finally got connected I was one on one with a foreigner with an attitude. I am not with them anymore for those who wish to know. Anyway, when I see a commercial from Sprint claiming to provide excellent support, I just have to sit back and laugh about it. If the world only knew what some of these companies were really like!
Are you in good hands?
Posted by scott at 09:46AM in brain
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